Consulting · 2020 – 2022
Casa Criatura: management and innovation consulting
Strategic planning, product design and management tools for a maker laboratory and creative-economy collective in the historic centre of Olinda.
Casa Criatura is a creation and innovation laboratory in Olinda’s historic site: a house of architects, artists and designers working with digital fabrication, a co-working space, a gallery and, since 2019, a Latin American node of the Careables network. When the pandemic hit in 2020 and the team began producing open-source face shields and aerosol boxes, the house needed more than ideas: it needed a business model, a workflow and numbers.
What we built together
Strategy Criatura (June to December 2020). A full strategic plan for the collective:
- Mission, vision and values, and annual objectives with revenue targets per product line
- SWOT/TOWS diagnosis and a strategy matrix (attack, improve, maintain, “careful, it may explode”)
- Product axes with customers, value proposition, revenue, costs and delivery checklist for each: Education (online courses), Health (Careables and open-source medical items), Design (fashion and furniture) and Co-working (space rental)
- Management tooling: Scrum sprints, Trello and Slack for tasks, shared documents, and a simple financial control model
- Marketing and sales notes, plus a risk and mitigation table and indicators to evaluate each product (items made, donated and sold; audience feedback; revenue per line)
Planning 2021 to 2022. A second cycle that refined the purpose, mission and vision around local productive arrangements and a creative chain that answers real needs, and prepared project documents for partners and funders.
Digital presence. Scoping of an online shop and an open-source repository of downloadable products with an interactive 3D viewer, so that designs could be shared, tracked and sold.
Why it mattered
The work translated a creative collective’s instincts into a plan that could be read by funders, partners and the team itself, and linked Casa Criatura’s local production to international networks such as the Global Innovation Gathering and Careables.